Principles for Success

以下是節錄自樂天社長 - 三木谷浩史的「成功的原則」


--

Principles for Success

Our commitment to executing Rakuten's Brand Concepts is unwavering. We have put in place the Principles for Success to enhance our commitment to "the Rakuten Objectives" and improve our execution. Rakuten employees all over the world are required to understand the Principles for Success and clearly reflect them in their daily activities.

1. Always Improve, Always Advance

   There are only two kinds of people in the world:
   Best Effort people are satisfied with the status quo; when they fail, they console themselves by saying "I did my best." "Get Things Done" people are absolutely committed to reaching their goals.
   With enough determination and effort -- by being a Get Things Done person -- you can achieve anything.

2. Passionately Professional

   Rakuten is an organization composed of true professionals. Real professionals in any field? Whether in sports, the arts, science, business or anything else? Only reach the top because they have the self-discipline to develop and improve themselves continuously. Only by consistently working many times harder than our competitors can we consistently win.

3. Hypothesize - Practice - Validate - Shikumika

   Success in business depends on making and executing concrete specific action plans.

4. Maximize Customer Satisfaction

   Rakuten is first and foremost a service company. We're proud to serve our customers and we ceaselessly seek to improve their experience.

5. Speed!! Speed!! Speed!!

   
   

   The Internet makes the window of opportunity for every small business. Accomplish in one month what it takes other companies a year to do, because we can only win by being many times faster than our competitors.

   
   

   --

   
   

   看了這麼多所謂成功者的書，我認為差不多就是樂天的這五個重點歸納了在互聯網時代的成功要訣。

   
   

   1. Always Improve, Always Advance

   
   

   不斷的確認自己的技能是否有獲得提升，簡單來說就是生產力(Productivity)，個人的生產力是否藉由學習而不斷的提高，包含了新技能的獲取或效率的增加，進一步來說就是藉由領導團隊來完成更高的目標。

   
   

   2. Passionately Professional

   
   

   如果目標設定為提高銷售額30%，就必須死命完成，拼命想怎麼去完成，就算最後可以達成27%也算是失敗！這點我就差多了，常常完成了15%就偷笑說自己的做很好了。另一個重點是，如果你是「專業人士」，但是用不專業的態度去做事，那就是不專業，反之雖然不是「專業人士」，可是願意投注心力在目標上，那就是專業！

   
   

   3. Hypothesize - Practice - Validate - Shikumika

   
   

   這點我的認知跟Lean Start-up裡寫的一樣，就是所有的新創事業都是從小市場開始，不要一開始就想跟最強的競爭，而是好好的做好一部分人的需求。

   
   

   另一件事則是Shikumika，這點也是我最感慨的地方，很多時候好的驗證或是做事的方法，總是沒有系統化的固化下來，最後只是年年的抱怨及討論。

   
   

   4. Maximize Customer Satisfaction

   
   

   這點是我還算有自信的地方，服務做的很好，要進一步考量的是服務與成本間的平衡。所謂的成本包含了心裡及時間成本。

   
   

   5. Speed! Speed! Speed!

   
   

   這點是我相信很重要，但是如何兼顧速度與工作時間，這是我一直學不會的。每次做什麼事總是做兩分鐘就開FB看一下，明明1個小時可以完成的東西給我弄到4個小時，這點一直改進不了，唉！